Shakespeare's most famous characters provide a romantic metaphor for the separate hot and cool sides of McDonald's new McDLT in this ad, one of two for the sandwich by Leo Burnett Chicago in Super Bowl XX (see also "Pepe le Pew") as part of a $100 million rollout.

The point of course isn't the fate of Romeo and Juliet in Shakespeare's telling, but the feeling when they got together. "When those that are kept apart finally come together," the spot concludes, "it's not just good, it's fantastic."

BRAND: McDonald's

YEAR: 1986

AGENCY: Leo Burnett

SUPERBOWL: XX