McDonald's - Tough Day
McDonald's and Omnicom Group's DDB Chicago take the occasion of America's biggest secular holiday to suggest the restaurant can provide a respite any day.
Lensed by the directing trio Goetz & Goode: Michael Goode, Kevin Goetze and Michael Goetze. Production company: Copper Media.
Chief creative officer: Bob Scarpelli. Group creative director: John Immesoete. Creative director/copywriter: Bill Cimino. Creative director/art director: Mark Gross.
Music: Scandal. Editorial: Whitehouse. Editor: John Smith.
BRAND: McDonald's
YEAR: 2003
AGENCY: DDB
SUPERBOWL: XXXVII
