After a couple of Super Bowl appearances that were pretty intense about working out (the seriously breathy "Breathe" in 2016 and slightly more fun "Our Bar" in 2017), Michelob Ultra brings some levity to its fitness-themed campaign with a pair of Super Bowl LII ads by FCB Chicago starring actor Chris Pratt.
This ad delivers on the premise introduced in the second quarter with the first spot, "The Perfect Fit," which found Pratt under the misimpression that he had a central role in a new Mich Ultra ad. Here it turns out that a lot of people can embody and/or enjoy the brand's theme of simultaneously liking fitness and beer, not only highly paid endorsers.
BRAND: Michelob Ultra
QUARTER AIRED: Q4