Michelob Ultra - The Perfect Fit

February 04, 2018 | :30

After a couple of Super Bowl appearances that were pretty intense about working out (the seriously breathy "Breathe" in 2016 and slightly more fun "Our Bar" in 2017), Michelob Ultra brings some levity to its fitness-themed campaign with a pair of Super Bowl LII ads by FCB Chicago starring actor Chris Pratt.

This ad, the first of the duo, shows Pratt as an overconfident actor under the delusion that he's the most important player in an upcoming Super Bowl ad. Unlike PepsiCo's back-to-back companion pieces in the same game ("Doritos Blaze vs. Mtn Dew Ice," parts 1 and 2), "The Perfect Fit" doesn't stand so well on its own; it's the set-up to a premise that only pays off once you catch the conclusion, "I Like Beer."

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  • BrandMichelob Ultra
  • Year2018
  • AgencyFCB
  • Superbowl #LII
  • Quarter aired:Q2