"Minolta had a office products division and Cannon had introduced the personal copier with Jack Klugman," said Julius Weil, who helped create the Minolta campaign for Bozell & Jacobs, in 2016. "We presented a campaign with Tony Randal his neat counterpart from the Odd Couple days."
In 1985, Minolta brought its answer to the Super Bowl with "Neat Freak." A year later it was back with this spot, which finds Randall playing both himself and Scrooge in a "Christmas Carol" reference.
"Tony had a lot of fun doing both parts," Weil recalled. "It reminded him of when he played seven roles in the '7 Faces of Dr. Lao.'"
Xerox earlier advertised its copying system in the Super Bowl with "Monks," the 1976 pre-kickoff spot.
Director: Jim Johnston.
Creative director/copywriter: Sandy Evans. Associate creative director/art director: Julius Weil. Agency head of production: Dan Cohn.
AGENCY: Bozell & Jacobs