Kraft's water flavorizer and Tracy Morgan go to the Super Bowl to make the case for change, given the product category's novelty at the time in the United States. The ad, via WPP's Taxi in New York, promoted a new sports version of Mio called Fit, described as "electrolyte enhanced."  

BRAND: Mio

YEAR: 2013

AGENCY: Taxi

SUPERBOWL: XLVII

QUARTER AIRED: Q3