Mio - Anthem
Kraft's water flavorizer and Tracy Morgan go to the Super Bowl to make the case for change, given the product category's novelty at the time in the United States. The ad, via WPP's Taxi in New York, promoted a new sports version of Mio called Fit, described as "electrolyte enhanced."
BRAND: Mio
YEAR: 2013
AGENCY: Taxi
SUPERBOWL: XLVII
QUARTER AIRED: Q3
2013: Super Bowl XLVII
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