Rapper Iggy Azalea promote Monster Products' new wireless AirLinks Elements earphones in Monster's first Super Bowl appearance.
The spot featured Azalea's new single "Savior," which was released the day before and became the 2018 Super Bowl's most-Shazamed song, Shazam said afterward. (It earned that distinction with just 23,000 Shazams, however, suggesting that using the app on commercials remained a niche activity.) The second-most Shazamed song was Ben E. King's "Stand by Me" as performed by Skylar Grey in Budweiser's "Stand by You."
In addition to Azalea, the commercial included cameos by Aerosmith's Joe Perry, Nsync's Joey Fatone, publicist and Kim Kardashian friend Jonathan Cheban, internet celebrity Ricegum and others.
This is a minute-long version of the 30-second spot that ran on Super Bowl Sunday.
BRAND: Monster Products
YEAR: 2018
AGENCY: internal
SUPERBOWL: LII
QUARTER AIRED: Q4
