Monster.com devoted one of its Super Bowl XXXVI spots to the still-recent Sept. 11 attacks ("Thank You, America"), so the work of going up against HotJob.com's "Parrot" was shouldered by this one.

"Fit Guy" by Arnold Worldwide plays cleverly on the building enthusiasm for the Winter Olympics less than a week away in Salt Lake City, even if its upbeat assertion that "great Americans deserve great jobs" is simultaneously a bit of a downer regarding the games' career value for athletes. 

BRAND: Monster.com

YEAR: 2002

AGENCY: Arnold Worldwide

SUPERBOWL: XXXVI