After two years of Super Bowl success with Mullen, Monster.com brought its new shop Arnold Worldwide to Super Bowl XXXV to fill two 30-second berths. The resulting work, "Business Card" and "Happy Guy," again produced a flood of job searches and resume uploads for the site after the game.
Monster remained a regular Super Bowl advertiser, occasionally going head-to-head with rivals such as HotJobs as it did this year ("Gravity Balls"), through 2004.
Director: Kinka Usher. Production company: House of Usher. Director of photography: Joaquin Baca-Asay.
Creative Director: Ron Lawner. Art Director: Wendy Beckett. Copywriter: Bill Hollister.
AGENCY: Arnold Worldwide
QUARTER AIRED: Q4