Nothing gets you psyched for the work day like a montage. Monster.com and Deutsch Los Angeles follow office workers through the city as they look… well, not terribly excited. Except for that one guy. But trust us, they love their jobs.
Where earlier Monster.com ads relied on the script (see "The Road Less Traveled" in 2000), this spot relies heavily on the soundtrack, Blue Man Group's version of the Donna Summer classic "I Feel Love." Monster's other commercial in Super Bowl XXXVIII is no less audibly driving, complementing a quick beat with alarm clocks going off ("Soulmates").
Director: Jeff Preiss. Production company: Epoch Films. Director of photography: Jeff Preiss. Producer: Anita Wetterstedt. Executive producer: Mindy Goldberg. Senior producer: Bruce Andreini.
Executive creative director: Kathy Delaney. Associate creative director/art director: Scott Schindler. Group creative director/copywriter: Bryan Black. Director of broadcast production: Jim Frame. Animation company: Acme Filmworks. Animation director: John Kricfalusi (creator of "The Ren & Stimpy Show"). Sound: HSR. Sound mixer: Steve Rosen. Editorial: Lost Planet Editorial. Editor: Hank Corwin.
Musical artist: Blue Man Group. Composers: Donna Summer, Pete Bellotte, Giorgio Moroder. Vocals: Annette Stream.
BRAND: Monster.com
YEAR: 2004
AGENCY: Deutsch
SUPERBOWL: XXXVIII