The Super Bowl debut from Mophie via Deutsch L.A. provides viewers with the epic spectacle they like in a Super Bowl ad. The world is ending. And it's doing so in a very weird way.
The kicker is that it's doing so because the battery on God's cellphone is dying. "Gosh darn it," says God -- though maybe he should have said, "Me darn it." In any case, he would have done better with a Mophie, which makes phone cases and accessories that supplement smartphones' battery life.
In its GCI and product category, "All Powerless" follows in the footsteps of Rayovac's Super Bowl ad more than 20 years earlier, "Renewal" from Super Bowl XXVIII.
This is an extended version of the 30-second spot that aired on game day.
Director: Christopher Riggert. Production company: Biscuit.
Chief creative officer: Pete Favat. Executive creative director: Matt O'Rourke. Creative directors: Gordy Sang, Brian Siedband. VFX lead: Jesse Monsour. Editor: Grant Surmi.
QUARTER AIRED: Q4