Motorola’s pair of animal-themed Super Bowl ads by McCann-Erickson in 2000 played to the crowds well. A turtle falls in love with the new web-enabled mobile phone in one of the spots. Charming. Sweet. Funny. And the lingering product shot is central to the story. In the other commercial, a guy (Jason Jones of "The Daily Show With Jon Stewart") gets a python up his pants leg. What could have been vulgar actually clearly demonstrates the web capabilities of the phone.