Given the subprime lending advertising that would come to the Super Bowl soon enough (see Ameriquest's "Surprise Dinner" and "Robbery" in 2006), perhaps it was fortunate that Fair, Isaac & Company promoted its MyFico.com in 2003 with this spot encouraging viewers to check their credit scores.
The ad, created by Space 150 in Minneapolis, was the first for MyFico.com in the Super Bowl.
'Myfico is a fairly newly established business, but we as a company are over 45 years old,'' said Brian Kane, a spokesman for Fair, Isaac in San Rafael, Calif., told The New York Times.
AGENCY: Space 150
QUARTER AIRED: Q4