Mindy Kaling demonstrates what life is like when people, standing in for uncaring insurance companies, see you as invisible. The ad, via McKinney, also brings in Matt Damon for the punchline.

"Invisible" was nontheless overshadowed in Super Bowl XLIX for Nationwide by the striking but controversial safety message in "Boy."

Director: Doug Liman ("The Bourne Identity," "Edge of Tomorrow"). Production company: Independent Media. Director of photography: Larry Sher. Executive producer: Susanne Preissler. Producer: Marc Siegel.

Creative directors: Owen Tingle, Liz Paradise, Will Chambliss. Associate creative director/art director: Jordan Eakin. Copywriter: David Sloan. Producer: Naomi Newman.

VFX/design/color: The Mill. Executive producer: Melanie Wickham. VFX producer: Dan Love. Shoot supervisor: Ilia Mokhtareizadeh. 2D lead artists: Keith Sullivan. Colorist: Fergus McCall.

Editorial: Lost Planet. Editor: Saar Klein.

BRAND: Nationwide

YEAR: 2015

AGENCY: McKinney

SUPERBOWL: XLIX

QUARTER AIRED: Q2