Nintendo - Always Exploring

February 05, 2017 | :30

Nintendo's first Super Bowl ad promotes the Switch, a crossover between a home console and portable gaming device, a month ahead of its debut.

Nintendo had a lot riding on the $299 Switch, as its previous console, the Wii U, was widely regarded as a flop. 

This spot, by Leo Burnett and released in full on Feb. 1, features a 20-something-year-old who wakes up and immediately reaches for his Switch to play the coming "Legend of Zelda: Breath of the Wild" video game, then moves to the living room, where he docks the tablet to play on the TV. The ad features a new song, "Believer," by Imagine Dragons.

Between the spot, the console itself and demand for a new "Zelda" game, the Switch became Nintendo's fastest-selling new console yet, moving 906,000 units in the U.S. in March. Nintendo's original Wii ultimately sold more than 100 million units.

Nintendo posted a 90-second version of the ad on YouTube.

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  • BrandNintendo
  • Year2017
  • AgencyLeo Burnett
  • Superbowl #LI
  • Quarter airedQ4