Grey New York and anti-domestic violence group No More in 2015 took a bit of internet folklore -- the transcript for this particular 911 call seems to have been born in a Reddit feed -- and transformed it into a visceral spot that stood out from the pack: Viewers listen in on a woman calling in a fake pizza order to emergency services, hoping the operator will pick up on the fact that she's in distress.
This is an extended version of the 30-second edit that ran during Super Bowl XLIX. No More and Grey came back to the Super Bowl in 2016 ("Text Talk").
Director: Nadav Kander. Production company: Chelsea Pictures. Director of photography: Adam Beckman.
Grey Worldwide chief creative officer: Tor Myhren. Executive creative directors: Derek Barnes, Lisa Topol. Creative directors: Lance Parrish, Stephen Nathans. Account director/senior VP: Brett Banker. Account supervisor: Hannah Park. Agency producer: Misha Maher.
Editing: Rock Paper Scissors. Editor: Stewart Reeves. Audio: Heard City. Sound engineer: Keith Reynaud. Color: The Mill. Colorist: Fergus McCall.
QUARTER AIRED: Q2