The Chicago office of Leo Burnett pitches Super Bowl XXVII on General Motors' fledgling Oldsmobile Achieva, which was sold during much of the 1990s. The testimonials of the "100,000 Mile Real-World Test" described in the ad contrast with another mileage-focused Super Bowl spot, Alamo's epic "4 Million Miles" the following year. And of course tactics like offering more information via VHS tape would fade later that decade into calls to visit marketers' websites.
Copyright 2015 General Motors LLC. Used with permission, GM Media Archive.
AGENCY: Leo Burnett
QUARTER AIRED: Q4