February 03, 2002 | :30

What happens to all the money we spend on illegal drugs? In "I Helped" and "AK-47," The White House Office of National Drug Control Policy and Ogilvy & Mather told Super Bowl viewers that it goes to some very bad uses. The pair of ads didn't score particularly well on USA Today's annual Ad Meter, but that's explicitly a measure of entertainment value, and if anything these spots are intentionally unsettling. 

The ONDCP re-upped with Ogilvy & Mather later in 2002 after a review despite a billing scandal that sent two Ogilvy execs to prison, but was using Foote, Cone & Belding by the time it ran another Super Bowl ad in 2004 ("Rewind").

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  • BrandONDCP
  • Year2002
  • AgencyOgilvy & Mather
  • Superbowl #XXXVI
  • Quarter aired