The Office of National Drug Control Policy's big-game ad for 2003 has a twist.
"Pregnancy Test," by Interpublic's McCann-Erickson New York through the Partneship for a Drug-Free America, was also a pivot from the prior Super Bowl's messages via Ogilvy & Mather that casual drug use funds violence and terror ("AK-47," "I Helped").
That theme continued in other Ogilvy ads, just not in that year's Super Bowl. Foote, Cone & Belding took up the impaired-judgment warning for the ONDCP in the following year's game with "Rewind."
The ONDCP accompanied "Pregnancy Test" with a a pre-game ad by McCann-Erickson called "Roadside Memorial," about a teen who drove high and killed his brother.
QUARTER AIRED: Q3