After a 2003 big-game ad scaring viewers about where impaired judgment can lead ("Pregnancy Test"), The Office of National Drug Control Policy comes back to the Super Bowl to give parents a vision of their kids if drug and alcohol use isn't challenged, courtesy Foote, Cone & Belding.
The ONDCP used advertising's biggest stage on more than a few occasions to make its case against apathy and even casual pot smoking. In 2002 it ran a pair of spots by Ogilvy & Mather linking drug use to murders in the drug world ("AK-47," "I Helped"). It'd be back in 2008 with a DraftFCB warning that parent's medicine cabinets were replacing corner pushers ("Drug Dealer").
AGENCY: Foote, Cone & Belding