In a Super Bowl spot before the Pink Panther was a staple of Owens Corning Fiberglas ads, the brand illustrates the proper place of its product in viewers' homes. High home heating costs amid the energy crises of the 1970s help the pitch: "It's cheaper than oil," concludes the ad.
Owens Corning would return to the Super Bowl occasionally over the years, continuing to find its mass reach attractive. It ran big-game ads making use of the Pink Panther character in 1985 ("Perfect Crime") and 1996 ("Space Invaders").
Video courtesy of Owens Corning. Used by permission.
BRAND: Owens Corning