An ad in the style of a nature special takes a twist, so crowd-pleasing that Pepsi and Omnicom Group's BBDO won USA Today's Ad Meter for the fourth year in a row. The spot was also part of Super Bowl XXVIII's introduction of the "Generation Next" theme, even as Coca-Cola bought Diet Coke time in the same game after a six-year absence.

Director: Super Bowl veteran Joe Pytka. 

BRAND: Pepsi

YEAR: 1997

AGENCY: BBDO

SUPERBOWL: XXXI