A young Jimi Hendrix nearly buys a Coca-Cola, a choice that apparently would have steered him toward the accordion instead of the electric guitar. A nice dig by Pepsi as it seeks to burnish its youth cred and make the competition look fusty.

Created by BBDO New York.

Director/director of photograhy: Joe Pytka. Production company: Pytka.

Chief creative officer: Ted Sann. Executive creative director: Don Schneider. Copywriter: Tommy Henvey. Copywriter/art director: Don Schneider. Director of broadcast production: Regina Ebel. Special effects: Quiet Man. Director of music production: Rani Vaz. Music company: Crushing Music. Editorial company: Crew Cuts. Editor: Sherri Margulies.

BRAND: Pepsi

YEAR: 2004

AGENCY: BBDO

SUPERBOWL: XXXVIII