Cindy Crawford, who made a Super Bowl splash for Pepsi with 1992's "New Can," is back in another BBDO spot, this time co-starring fellow 90s star Michael Richards (Kramer on "Seinfeld"). It wasn't Pepsi's only take on the scientific method in Supr Bowl XVIII, although it's arguably the more disturbing of the two ("Chimp Experiment").
Pepsi-Cola brought Richards' Dr. Leotard character from "Deprivation Tank" back in May for a summer campaign continuing the "Be young. Have fun. Drink Pepsi" theme.
Director: Joe Pytka, the Super Bowl maestro whose vast big-game portfolio also includes Gatorade's "23 vs. 39," Budweiser's "Clydesdale Team" and Pepsi's "Goldfish." Production company: Pytka Productions.
QUARTER AIRED: Q1