Pepsi and longtime agency BBDO New York, part of Omnicom Group, craft a loving but funny minute-long parody of "Field of Dreams," the classic 1989 movie starring Kevin Costner, to argue against generic cola.
Spoofs have been a rich vein for Super Bowl agencies to mine over the years, and not just of movies. Sure, FedEx riffed on "The Wizard of Oz" in 2000's "Delivery for Oz" and "Castaway" in 2003's "Desert Island." And Kia cast Laurence Fishburne to reprise his role from "The Matrix" in 2014 ("The Truth").
But the TV show "MagGyver" got not one but two send-ups in the big game, in a 2006 MasterCard ad and a 2009 Pepsi spot ("PepSuber"). Coca-Cola parodied the violent "Grand Theft Auto" video games in its 2007 spot "Video Game," And in 2000, Oldsmobile even used a Super Bowl ad buy to made fun of the advertising by a marketer in a completely different category ("Gap in Cars").
QUARTER AIRED: Q3