Bob Dylan and Will.i.am turn it out for Pepsi in "Forever Young," also called "Refresh Anthem," this ad via TBWA/Chiat/Day Los Angeles that says every generation refreshes what came before.
The following year, Pepsi would escalate the refresheverything.com kind of messaging on display here to an entire Refresh Project, which revolved around social media and community-building projects. It even led the brand to sit out Super Bowl XLIV in 2010, snapping a 23-year uninterrupted run of ads for Pepsi beverages in the big game. (It returned in 2011 to execute a Pepsi Max version of sibling Doritos' "Crash the Super Bowl" contest, yielding "First Date," "Torpedo Cooler" and "Love Hurts.")
For 2009, however, Pepsi was happy to stir consumers' hearts with historic scenes, humor and the warming notion that viewers were indeed changing the world.
Director: Dante Ariola, whose big-game portfolio also includes Volkswagen's "Black Beetle" in 2011 and Coca-Cola's "First Taste" in 2007. Production company: MJZ. Director of photography: Chris Soos. Executive producer: Jeff Scruton. Producer: Natalie Hill.
TBWA/Chiat/Day global director of media arts: Lee Clow. Executive creative director: Rob Schwartz. Creative director/copywriter: Brett Craig. Creative director: Joe Shands. Art director: Bill Hornstein. Copywriters: Anthony DeCarolis, Eric Fahrenkopf. Director of broadcast: Richard O'Neill. Agency executive producer: Anh-Thu Le. Agency senior producer: Mila Davis. Agency producer: Rob Saxon.
Editorial: Rock Paper Scissors. Editor: Kirk Baxter. Producer: Mike Goble. Executive Producer: Carol Lynn Weaver.
Online/VFX: Method Studios. VFX executive producer: Helen Hughes. VFX producer: Scott Boyajan.
QUARTER AIRED: Q1