"Frozen Tundra" took Super Bowl XXX viewers far from Sun Devil Stadium in Tempe, Arizona, where the Cowboys and the Steelers were battling, to a "Northern Exposure"-esque scenario unusual for Pepsi, or most advertising, really.

The minute-long spot, by Omnicom's BBDO New York, placed second on USA Today's annual Ad Meter (trailing only Pepsi's "Security Camera") and won a Gold Lion at the next International Advertising Festival in Cannes, France. 

Director: Joe Pytka, called by some the father of modern Super Bowl advertising, with other evidence including Budweiser's "Clydesdale Team," Bud Light's "Applause," Sony's "The Trip," FedEx's "Delivery for Oz" and "Bolivia," Pepsi's "Goldfish" and "New Can," and Diet Pepsi's "Stunt Can," "Hip Hop Can," "Guy Watcher" and "Truck."

BBDO creative director: Don Schneider. Copywriter: Barton Landsman. Art Director: Mark Oakley. Agency producer: Maria Amato. Producer: Jo Ann Wood.

BRAND: Pepsi

YEAR: 1996

AGENCY: BBDO

SUPERBOWL: XXX