Pepsi - Get Hyped for Halftime
Mekanism teams with Pepsi for a spot preceding the Bruno Mars halftime show.
In a nod to the venue for the 2014 game, MetLife Stadium in the East Rutherford, N.J., the ad features Manhattan -- and parts of Queens, Brooklyn and New Jersey -- being "played" like musical instruments,
It was the first year the Super Bowl was played in an outdoor stadium in a cold-weather locale, although the risk of a blizzard bowl never materialized. The temperature when the game began was a relatively comfortable 49 degrees Fahrenheit.
BRAND: Pepsi
YEAR: 2014
AGENCY: Mekanism
SUPERBOWL: XLVIII
QUARTER AIRED: Halftime
