Pepsi - Get Hyped for Halftime

February 02, 2014 | :30

Mekanism teams with Pepsi for a spot preceding the Bruno Mars halftime show.

In a nod to the venue for the 2014 game, MetLife Stadium in the East Rutherford, N.J., the ad features Manhattan -- and parts of Queens, Brooklyn and New Jersey -- being "played" like musical instruments, 

It was the first year the Super Bowl was played in an outdoor stadium in a cold-weather locale, although the risk of a blizzard bowl never materialized. The temperature when the game began was a relatively comfortable 49 degrees Fahrenheit.

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  • BrandPepsi
  • Year2014
  • AgencyMekanism
  • Superbowl #XLVIII
  • Quarter airedHalftime