Pepsi winds up the audience ahead of its halftime show, which in 2015 featured Katy Perry, with special effects that manage to make a football stadium evocative of "Close Encounters of the Third Kind."

Director: Ben West; Production Company: Framestore; Producer: Skot Bright;  VFX Producer: James Alexander; VFX Supervisor: Chris Eckardt.

BRAND: Pepsi-Cola

YEAR: 2015

AGENCY: Mekanism

SUPERBOWL: XLIX

QUARTER AIRED: Halftime