"In this year's Super Bowl of advertising, nothing else was a Pepsi," the Los Angeles Times wrote after Super Bowl XXIX.
Viewers remembered Pepsi's ads best, according to to a survey by Creative Marketing Consultants, the Times reported, adding that Muse Cordero Chen Chairman Jo Muse called this spot in particular "a fresh approach, with a taste message, an outstanding piece of work."
"Inner Tube," by BBDO New York, also topped USA Today's annual Ad Meter measuring entertainment value, a recognition almost every creative wanted and absolutely every marketer desired, despite eternal questions about its bearing on sales. ("Inner Tube" actually set a record high score on the Ad Meter, beating the high set in 1994 by Pepsi's "Chimp Experiment," which itself had topped the record set in 1993 by McDonald's "The Showdown.") The spot went on to win a Gold Lion in Film at what was then called the International Advertising Festival in Cannes.
Pepsi went on to win the top three spots on the Ad Meter in Super Bowl XXX.
Director: Simon West. Production company: Propaganda Films' Satellite division.
Creative Director: Don Schneider. Copywriter/art director: Donna Weinheim. Agency Producer: Hyatt Choate.