Pepsi and BBDO New York bring Super Bowl viewers something like "Ocean’s Eleven" for dogs, complete with a caper's requisite distraction, stealth and fall guy. 

Director: Frequent Super Bowl presence Kinka Usher, whose big-game portfolio also includes Bridgestone's 2008 ad "The Scream", Taco Bell's "It Rocks" and "Poem" in 2010, and Verizon's "Miniaturization" in 2005. Production company: House of Usher.

Agency executive producer: Brian Mitchell. Chief creative officer: Ted Sann. Executive creative director/copywriter: Bill Bruce. Executive creative director/art director: Don Schneider. Executive music producer: Loren Parkins. Visual effects: Method. Editorial: Nomad Editing Company. Editors: John Murphy, Tom Muldoon.

BRAND: Pepsi

YEAR: 2004

AGENCY: BBDO

SUPERBOWL: XXXVIII