As a quick note, this is the sort of ad you can watch out of context and just know came from a Super Bowl: A celebrity, particularly huge at the time, is tossed about via special effects to demonstrate a premise that doubles as a punchline.
Perhaps of more interest in the industry's study of Super Bowl lore, BBDO's 60-second spot "Magnetic Attraction" was also Justin Timberlake's first Super Bowl appearance of any sort since 2004's infamous halftime "wardrobe malfunction." The specific pitch is for PepsiStuff.com, where "every sip" gets consumers closer to Timberlake MP3s, other tracks via Amazon and more, well, stuff.
One of seven spots for parent PepsiCo, the ad was deemed "entertaining, despite an overly frenetic pace," by the New York Times.
Director: Craig Gillespie. Production company: MJZ. Executive creative director: Don Schneider. Copywriter: Dan Rollman. Art director: Matt Vescovo. Executive agency producer: Hyatt Choate. Editorial: Nomad. Editor: Tom Muldoon.
QUARTER AIRED: Q2