More bear pranks (see also Charmin's "Snap" in the same game): Grizzlies pass for a mountain man in order to commit a little check fraud and buy some Pepsi in this spot by BBDO New York, one in a bevy of Pepsi ads in Super Bowl XXXVIII. Seriously, this store needs to hire the clerk from Visa's 2001 Super Bowl spot "Bunny Love."

Pepsi's other ads in the game were "Crossroads," "I Fought the Law" and "Just Lunch". Parent PepsiCo had two more on top of that: Sierra Mist's "Fire Escape" and "Bagpipes." 

Director/director of photography: Joe Pytka. Production company: Pytka.

Chief creative officer: Ted Sann. Executive creative director: Don Schneider. Senior creative director: Donna Weinheim. Art directors/copywriters: Donna Weinheim, Don Schneider. Director of music production: Rani Vaz. Director of broadcast production: Regina Ebel. Special effects: Quiet Man. Music company: DHMA. Editorial: Crew Cuts. Editor: Clayton Hemmert.

BRAND: Pepsi

YEAR: 2004

AGENCY: BBDO

SUPERBOWL: XXXVIII