Opening a Pepsi on a crowded, hot subway car lands our protagonist inside a sunny travel ad, albeit with a bit of a twist. This spot, created by BBDO New York, accompanied two higher-profile Pepsi executions in the 2001 Super Bowl, the celebrity pharma spoof "Bob Dole" and the minute-long rise-of-the-machines scenario "Chess."

BRAND: Pepsi

YEAR: 2001

AGENCY: BBDO

SUPERBOWL: XXXV