Pepsi took a ride through the decades with its 2018 Super Bowl ad, which featured pop culture icons that have been a part of the soda giant's marketing in the past. This included clips of the DeLorean time machine from "Back to the Future," Michael Jackson and Britney Spears.
The spot also makes a reference to Cindy Crawford's iconic 1992 Pepsi Super Bowl spot, but this time her son Presley Gerber appears in place of the two gawking boys from the original. Jimmy Fallon supplies the voiceover for the ad, called "This is the Pepsi."
Other celebs appearing in the 30-second Super Bowl ad include motorsports legend and PepsiCo endorser Jeff Gordon, as well as Pepsi's "Uncle Drew" elderly basketball star character, played by NBA star Kyrie Irving.
The ad was handled by PepsiCo's in-house agency, Creators League and began a year-long campaign called "Pepsi Generations" that seeks to recapture some of the brand's pop culture glory.
The Super Bowl spot marked a significant investment in the marketer's flagship brand as PepsiCo looked to breath new life into its carbonated soft drink business, which had been suffering from sales declines.
AGENCY: Creators League