"I'm going to the movies!," a young woman calls out as she leaves her home and climbs into a handsome man's convertible in this Super Bowl XXXIII ad out of Messner Vetere Berger McNamee Schmetterer/Euro RSCG. But a look of concern crosses her face as her date simply pulls across the street. Happily, inside the garage there's enough Philips equipment to make a drive-in out of the driveway.
Super Bowl commercials for consumer electronics such as TV systems are relatively rare, perhaps because the big-ticket holiday shopping season is always a few weeks past. Some people buy new TVs to better enjoy the Super Bowl itself, but by the second quarter, it's too late for marketers to cash in on that either.
AGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG
QUARTER AIRED: Q2