Planters - Perfume
Kraft-owned Planters Nuts went to Super Bowl XLII with a 30-second ad by DraftFCB that shows a woman with a unibrow use cashews as a perfume ... to the adoration of men around her.
The spot marked Planters’ first appearance in the Super Bowl and Kraft's first in a decade, and filled the legume-shamed void left by Emerald Nuts' absence after three consecutive years in the game. But Planters subsequently returned to the sidelines. Emerald Nuts returned in 2010 with "Awesomer," and Wonderful Pistachios joined the fray in 2014 with "Get Crackin' America".
BRAND: Planters
YEAR: 2008
AGENCY: DraftFCB
SUPERBOWL: XLII
QUARTER AIRED: Q2
