American Home Health made its Super Bowl debut in 2006 to introduce its PS brand of household cleaners and soaps, described as based on formulas from healthcare facilities, to the entire nation. The 30-second spot was timed to the arrival of the brand in more than 1,000 Target stores.
The spot, via Ronin Advertising in Coconut Grove, Fla., shows the great lengths you can take to prevent germs, shades of the 1995 Julianne Moore movie "Safe," unless you'd rather just buy a couple bottles of PS disinfectants.
Super Bowl advertising is not all-powerful, however: Within six weeks of the ad's debut, P.S. lost its placement at Target. A year later American HomeHealth was essentially out of business.
Home cleaning products aren't frequent Super Bowl advertisers. Henkel's Persil brand was another exception to the rule with its smart 15-second "Rated #1" in 2016.
Director: Adam Massey. Production company: Circle Productions. Director of photography: John Zilles. Executive producer: Michel Korchinsky.
Creative director: John Swisher. Agency producer: Erin Holmes. Art directors: Chris Toth.
Executive creative director: John Swisher. Associate creative director/copywriter: Jody Finver. Senior art director: Chris Toth. Agency producers: Erin Holmes, Matthew Wilkinson.
Graphic animation company: Circolo. Telecine: Company 3. Animation/VFX: Manhattan Transfer.
Editor: Alejandro Santangelo. Composer: Michael Goodis. Mixer: Juan Dieguez. Animator: Scott Frizzel. Smoke Artist: John Holzman. Colorist: John Mulholland. Producer: Lizzette Tores.
AGENCY: Ronin Advertising
QUARTER AIRED: Q3