Quicken Loans returned to Super Bowl LII, two years after running a big game spot that sparked a fair amount of backlash.
The Detroit-based brand ran a 60-second ad in the second quarter of the game to highlight its two-year-old Rocket Mortgage product. The ad starred comedian Keegan-Michael Key.
Quicken worked with Brooklyn-based Huge Inc. This marked Huge's first Super Bowl spot.
In 2016, Quicken ran its first Super Bowl spot to advertise Rocket Mortgage ("What We Were Thinking"). By noting how easy getting a mortgage could be, the ad invited social media criticism from people who remembered the sub-prime home lending crisis of 2008. (Quicken noted that it did not play a part in the housing meltdown.)
BRAND: Quicken Loans
QUARTER AIRED: Q2