Quiznos’ then-new talking-infant mascot Bob beat the E-Trade baby to advertising’s biggest stage by three years.

“At the Pool” is less innocent than what would follow from the financial-services company, however, as it finds Bob apparently dating an adult woman. The spot is by Stiltanen & Partners, taking over from the shop behind the sandwich chain’s 2002 Super Bowl debut and 2003 return ("Focus"), Cliff Freeman & Partners.

Subway Restaurants’ Super Bowl ads in 2003, 2004 and 2005 ("Parking Lot") overlapped with two of the Quiznos commercials, but both stayed away for a while after that. Subway bought big game ads again in 2013 ("15 Years in the Making") and 2014 ("Crunch Time").

BRAND: Quiznos

YEAR: 2005

AGENCY: Stiltanen & Partners

SUPERBOWL: XXXIX