The Vikings may not have played in Super Bowl LII, but that didn't stop them from trying to get to their home stadium, where the game was played, in this Ram Trucks ad by Goodby, Silverstein & Partners. The highlight here is the resurfacing of a rare amped-up BBC performance of Queen's "We Will Rock You. The spot was one of five in the game for Fiat Chrysler Automobiles (see also Ram Trucks' controversial "Built to Serve").
Director/director of photography: Joe Pytka. Production company: Pytka. Executive producer: Gretchen Siss.
Agency creative director: Jeff Goodby. Copywriter: Jim Riswold. Art director: Bennett Austin. Director of Production: Tod Puckett. Executive producer: Hilary Coate. Senior producer: John Riddle. Producer: Jennifer de Leon. Account director: Cassi Norman. Senior business affairs manager: Chrissy Shearer.
Editorial: GSP eLevel. Editor: Erik Johnson. Assistant editor: Lori Arden. Director of eLevel: Michael Damiani.
VFX/post: The Mill. Executive producer: Anastasia Von Rahl. Associate producer: Jake Fritz. Creative director/shoot supervisor: John Leonti. 2D lead artist: James Allen. 2D artists: Michael Angelo, Matt Bohnert, Timothy Crabtree, Blake Guest, Christel Hazard, Daniel Lang, Sharlene Lin, Patrik Lindqvist, Brett Lopinsky, Brad Scott, Peter Sidoriak, Dylan Streiff, Robert Vignone, Adrian White, Rob Winfield. Tracking Supervisor: Michael Lori. Tracking: Alice Panek, Steven Olson. Matte painting: Ron Bowman. Motion Graphics: Duk Chung, Greg Park, James Yi.
VFX/Post: Electric Theatre Collective. Executive producer: Kate Hitchings. VFX Producer: Catherine Yi. Set supervisor: Pete Smith. VFX creative director: Adam Watson. Lead Flame: Mark Youngren.
2D artist: Gretchen Capatan, Krystal Chen, Dave Damant, Nick Heigel, Kevin Jones, Young Mok, Tommy Smith, Lior Weiss.
Color correction: Company 3. Senior colorist: Stefan Sonnenfeld. Executive producer: Ashley McKim. Senior producer: Katie Andrews.
Music edit, mix and sound design: Yessian. Creative Director: Andy Grush. Executive Producer: David Gold. Senior producer: Katie Overcash. Sound design: Weston Fonger. Head of production: Michael Yessian. Chief creative officer: Brian Yessian.
Audio mixing: Lime Studios. Audio engineer: Joel Waters. Assistant audio engineer: Chris Nungary. Executive producer: Susie Boyajan. Associate producer: Kayla Phungglan.
BRAND: Ram Trucks
AGENCY: Goodby, Silverstein & Partners
QUARTER AIRED: Q1