Like Phillips-Van Heusen ("Dress for Success," "In the Snow"), Revlon decided to use Super Bowl XLI in 2007 to make a big-game appearance relatively rare for its category, all the better to stand out amid crowds of automakers, beer ads and food marketers.

Revlon’s minute-long “On Tour” from Endeavor, the marketer's first Super Bowl ad, shows how Revlon convinced Sheryl Crow and her hairstylist to endorse and use Revlon Colorist hair dye during a six-week “Not Fade Away” concert tour. 

BRAND: Revlon

YEAR: 2007

AGENCY: Endeavor

SUPERBOWL: XLI

QUARTER AIRED: Q3