Ronald McDonald House Charities long prospered because it never conflated the cause with the brand that underwrote it, leaving consumers to connect the dots. This lovely tearjerker via DDB Chicago about a Ronald-McDonald-House-alumna-turned-healthy-mom turns a bit more toward the commercial than usual when the McDonald's logo and "I'm lovin' it" flash onscreen.

BRAND: Ronald McDonald House Charities

YEAR: 2008

AGENCY: DDB

SUPERBOWL: XLII