For its second year in the Super Bowl, b-to-b marketer SalesGenie.com produced two 30-second animated spots in-house -- both were written and conceived by Vin Gupta, CEO of parent company InfoUSA. Counting a pre-game commercial, the company spent 25% of its annual ad budget on the Super Bowl. "Pandas" topped the first ad, "Sales Hero," by the lights of the USA Today Ad Meter, but the characters' heavy accents offended some viewers, so Gupta agreed to stop airing the ad after the game.

BRAND: SalesGenie.com

YEAR: 2008

AGENCY: internal

SUPERBOWL: XLII

QUARTER AIRED: Q3