SalesGenie.com’s in-house :30 showed the secret to a popular salesman’s success was using the SalesGenie.com web site to get leads. And it was one of a rare Super Bowl commercial species: the direct-response ad.

Despite a poor showing in the USA Today Ad Meter and Ad Age's Super Bowl ad review, the business-to-business marketer must have gotten a response it liked to the URL come-on at the spot's end. It returned with not one but two ads in the 2008 game ("Sales Hero," "Pandas").

BRAND: SalesGenie.com

YEAR: 2007

AGENCY: internal

SUPERBOWL: XLI

QUARTER AIRED: Q1