- Pierce-Boss

February 04, 2007 | :30’s in-house :30 showed the secret to a popular salesman’s success was using the web site to get leads. And it was one of a rare Super Bowl commercial species: the direct-response ad.

Despite a poor showing in the USA Today Ad Meter and Ad Age's Super Bowl ad review, the business-to-business marketer must have gotten a response it liked to the URL come-on at the spot's end. It returned with not one but two ads in the 2008 game ("Sales Hero," "Pandas").

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  • Year2007
  • Agencyinternal
  • Superbowl #XLI
  • Quarter airedQ1