SalesGenie.com - Sales Hero
For its second year in the Super Bowl, b-to-b marketer SalesGenie.com produced two 30-second animated spots in-house -- both were written and conceived by Vin Gupta, CEO of parent company InfoUSA. Counting a pre-game commercial, the company spent 25% of its annual ad budget on the Super Bowl. "Sales Hero," the first of the pair, fared better with some viewers than "Pandas."
BRAND: SalesGenie.com
YEAR: 2008
AGENCY: internal
SUPERBOWL: XLII
QUARTER AIRED: Q1
