- Sales Hero

February 03, 2008 | :30
For its second year in the Super Bowl, b-to-b marketer produced two 30-second animated spots in-house -- both were written and conceived by Vin Gupta, CEO of parent company InfoUSA. Counting a pre-game commercial, the company spent 25% of its annual ad budget on the Super Bowl. "Sales Hero," the first of the pair, fared better with some viewers than "Pandas." Send credit info to [email protected].
  • Year2008
  • Agencyinternal
  • Superbowl #XLII
  • Quarter airedQ1