Samsung and MDC Partners' 72andSunny take a break from mocking Apple to mock all the other Super Bowl ads. Paul Rudd and Seth Rogen, after trashing each other, pitch ideas to Bob Odenkirk for a campaign. Ideas including talking babies (E-Trade), sending people to space (Axe), crowdsourcing (Doritos, Audi, Coke), Asian rappers (Wonderful Pistachios) and celebrity endorsements (uh, Samsung). The spot gives Samsung a little extra bit of cool and manages to repeat the tagline "The Next Big Thing" seven times.

Super Bowl XLVII was Samsung's second Super Bowl in a row, following its 2012 debut ("A Thing Called Love").

Director: Jon Favreau, director of "Iron Man and "Elf" and writer of "Swingers." Production company: Pacific Rim Films. Director of photography: Claudio Miranda. Executive producer: Annie Johnson. Head of production: Bryan Mitchell. Production design: Jan Roelfs. Line producer: Denny Kennedy. First assistant director: John Wildermuth.

72andSunny CEO: John Boiler. Executive creative director: Jason Norcross. Lead writer: Patrick Maravilla. Lead design: Brandt Lewis. Senior film producer: Nicole Haase. Director of film production: Sam Baerwald.

Editorial: Arcade Edit. Editors: Geoff Hounsell, Will Hasell. Managing partner: Damian Stevens.

Post production: Ali Reed. VFX: The Mission Telecine: The Mill. Sound design: Barking Owl. Mix: Play Studios.

BRAND: Samsung

YEAR: 2013

AGENCY: 72andSunny

SUPERBOWL: XLVII

QUARTER AIRED: Q4