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Seth Godin on why big brands need to rethink their marketing
“The shift from brand marketing to direct marketing is fundamental.”
Seth Godin, author of This is Marketing, sits down with Ad Age President & Publisher Josh Golden to discuss the methodology for his newest book and the necessary shift from traditional marketing to direct marketing. This custom video series is made possible by PPAI.
This custom video series is made possible by PPAI.
About Ad Age Studio 30
Ad Age Studio 30 is a custom content studio that specializes in the creation of paid content that resonates with the Ad Age audience. To inquire about Ad Age Studio 30, email James Palma at [email protected].
