PepsiCo's Sierra Mist (the future Mist Twst) and BBDO New York brought back Jim Gaffigan, Michael Ian Black and other improv comics in an ongoing Mist Takes campaign for Super Bowl XLI, their second consecutive big game. “Combover” for Sierra Mist Free shows Gaffigan in the role of Ted, who is being fired by Black’s character due to a ridiculous beard combover that wraps around his head ("maybe the funniest and most memorable images of the game," Ad Age critic Bob Garfield wrote in his review).
See also "Karate," the brand's other outing in the 2007 game.
Director: Hank Perlman. Production company: Hungry Man. Director of photography: Joe DiSalvo.
Chief creative officer: David Lubars. Chief creative officer/copywriter: Bill Bruce. Art director: Doris Cassar. Senior producer: Amy Wertheimer. Executive producer: Hyatt Choate.
Editing: Nomad Editing Company: Editor: Tom Muldoon.
BRAND: Sierra Mist
QUARTER AIRED: Q1