Sierra Mist - Fire Escape
PepsiCo's Sierra Mist and BBDO play up a cooling/quenching theme despite the Super Bowl's mid-winter date with some CGI (and a cute dog kicker). "Fire Escape" and the brand's other entry in the 2004 game, "Bagpipes," follow in the vein established in 2003 with "Hydrant" and "Hot Monkey."
BRAND: Sierra Mist
YEAR: 2004
AGENCY: BBDO
SUPERBOWL: XXXVIII
